Caravan Craft Retail (CCRPL), a single brand retail venture committed to the revival and promotion of Indian craft and providing meaningful livelihood to the country’s artisans opened its first store in Phoenix Market City, Whitefield Bangalore.

The products at the store combine contemporary functional design and traditional craft forms in a unique collection. Silhouettes and colour palettes aligned with international trends are blended with authentic, hand-painted Kalamkari to create graceful and elegant tunics and tops for women. Tastefully hand-embroidered pieces make a distinct departure from the usual kitsch associated with Indian craft. The finest Muslin from Bengal gives the apparel a sensuous feel.

An exquisite limited edition jewellery collection combines Dhokra with Silver and Cubic Zirconia (CZ). This collection displays one of the finest demonstrations of Indian craftsmanship. Each piece is a complex and intricate fusion of different materials and technical detail.

The fusion of technology with craft is another interesting direction the brand has taken. USB memory sticks and digital photo frames adorned with Bidri Silver inlay are exclusive. Caravan had made a conscious attempt to marry contemporary needs of a modern discerning customer and the rich heritage of Indian craft. The venture is funded by Unitus Seed Fund and NSDC (National Skill Development Corporation).

source: http://www.fashionunited.in / Fashion United / Home / Friday – December 13th, 2013