“Clothes are like an extension of one’s personality, so it really shouldn’t matter from which part of the world it comes,” believes Lavanyaa KR, a 30-year-old techie-turned-fashion designer. This Bengalurean is blowing minds away with her vibrant collection of South Indian traditional wear, titled Varnanggall.
“Varnanggall is a Tamil word for ‘colours.’ It’s about an artiste’s dream and vision to paint the world with her colours!” explains a passionate Lavanyaa. She is the light at the end of the tunnel for all those desis stuck abroad desparately planning their wedding.
“Based on my travels to some parts of the globe I sensed that people abroad were missing the online presence of an ‘affordable, unique 24 carat’ Indian traditional wear. I found it difficult to plan my wedding sitting in Boston, USA in spite of the existence of many e-commerce Indian fashion platforms,” she explains.
Her clothing line comprises sarees, dupattas, stoles and langa dhawanis. She also has home décor items. The starting price of a saree during an exhibitions is Rs 3,500.
During October, she held an exhibition called Aalapana in Bengaluru and was stunned with the response. “I will remain forever grateful to all the ladies for trusting and accepting this budding artiste,” she smiles.
Moving to UK with her husband helped her expand the reach of her products. She has sold her products in India, USA, UK, Dubai, Australia, Finland, Germany, Malayasia, Singapore and Canada. She informs that there is a mad demand for Indian traditional wear all over the world, “Especially the South Indian traditional wear with zari work, traditional temple borders, kalamkari motifs, block prints, vibrant colours and beautiful workmanship,” all of which she offers.
What makes her clothing so accessible is that she operates entirely on Facebook. “With the confined investment in my kitty, it was not feasible and practical to set up a physical store. So I opted to work online,” she says, but she says a new store is “positively in the pipeline.” She has been strongly supported by her family and friends, who model for her brand and help her gain popularity. “My friend Supriya even wrote about me in her blog Aalayam and has helped my customer base know who I really am,” she says, sounding grateful.
Lavanyaa doesn’t just design. She also loves to bake, photograph, visit flea markets and charity shops. “I enjoy collecting artwork, swimming and doing pottery as well. But quality time with my family tops my list,” she concludes.
source: http://www.deccanchronicle.com / Deccan Chronicle / Home> Lifestyle> Fashion-Beauty / by Agencies/DC Online / by Swathi Chatrapathy / November 10th, 2013