Bangalore :

Indian Premier League outfit Royal Challengers Bangalore  (RCB) on Thursday announced the launch of RCB Diva, a special digital initiative on the occasion of International Women’s Day.

RCB Diva will be a regular feature on the official website of RCB, will be handled by women and for women.

RCB’s Diva page will not only recognize the female fans of the team and their contribution but will also have content designed specifically for them. The page will showcase women cricketers as well as videos and blogs. That’s not all. It also gives a sneak peek into the women behind a player.

Russell Adams, Vice President- Commerical Operations & Cricket Academy, Royal Challengers Sports Pvt. Ltd. said, “I am delighted to kick-start this unique initiative dedicated to the female fans of RCB and I have no doubt  that 2013 will go down in history as the year RCB made a significant difference in the game of cricket for its female fan base in India. I would like to wish a very happy Women’s Day to our wonderful female fans and welcome them to the RCB lifestyle.”

A delighted Disha Shetty, winner of Fanatic Fans Challenge 2, said, “Many female fans have been following the IPL very closely and this welcome initiative by RCB will just add to our excitement as I am sure that now, everyone will aspire to be an RCB Diva.

source: http://www.articles.timesofindia.indiatimes.com  /Home> Sports> Cricket / by Sunil Subbaiah, TNN / March 08th, 2013