Aishwarya Rai’s brand new ad for Kalyan Jewellers has just gone public. The poster, for their “Tamas” collection, features the actress in a scintillating red mood.

The poster (in billboard form) was spotted in Kerala and quickly went viral. It’s by far the boldest ad Aishwarya has done for the company; her previous ads had a certain traditional softness about them. The first featured Aishwarya bathed in gold, the next showed her as a traditional Indian bride, seated on a palanquin, and the most recent displayed Aishwarya in a pale blue avatar.

But the Tamas ad kicks it up a notch, and how! Aishwarya can only be described as luscious in this photo–her hair falls seductively around her face and she sports vibrant red lips. And then of course there’s the jewelry: a massive, sparkling red and gold ring adorns a finger held against her face.

The ad copy reads “Jewellry in every hue for you.” Hopefully this means even more beautifully colorful ads from the iconic actress are on their way!

source: http://www.celebs.gather.com / by Renee Shah / August 27th, 2012