Mangaluru :
A team of students from National Institute of Technology Karnataka (NITK) have developed an Android App that will come in handy for shoppers, who visit malls.
Winkl, a first of its kind app available on Play Store, provides relevant, contextual and personalized information as shoppers walk around the mall. Third year mechanical engineering students Pratham Pramod, Supreet Deshpande, final year metallurgy engineering student Rahul Singh Thakur and final year mining engineering student Nikhil Kumar took nearly three months to develop the app.
Pratham Pramod told TOI that they have made tie-up with Forum Fiza Mall in Mangaluru and very soon more malls across the state will brought under the Winkl’s service network.
“Once the app users enter a Winkl Zone, real time shopping feed including all the latest arrivals, trending, offers and recommendations will be displayed on your smartphone. As customer walk around the mall, content keeps loading on the phone based on indoor mall location and personal interests. This way, shopper knows exactly which store he or she would like to walk into as they enter the mall or a particular floor in the mall. This will save lots of time and help one experience the products they are interested in,” Pratham Pramod said.
“Today, in the present world, offline shopping has hit a new low mainly because of the lack of easy access to useful and engaging content to users like offers, recommendations, product reviews, latest arrivals and trending. Winkl, a young start-up by NITK students addresses this problem and is bringing offline shopping back to life. Offline shopping has obvious advantages like touch and feel and instant delivery. Winkl has partnered with Forum Fiza Mall and it is active there from today (Friday). Users also will get a chance to win a lot of exciting rewards. Winkl automatically provides users with Winks (points) for walking into their favourite stores which can be redeemed for rewards,” he added.
source: http://www.timesofindia.indiatimes.com / The Times of India / News Home> City> Mangalore / by Vinobha K T, TNN / December 26th, 2015