Category Archives: Business & Economy

Shariff’s City’s First Home Appliance Store

checks out… but checks into a new location

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by S. Kenneth Shishir

City’s first home appliance store Shariff Electricals, established in 1938, is now on the move. The present store housed in the old building opposite the Bata Showroom on Sayyaji Rao road, which also housed other old popular stores of Mysore like Krishnaswamy Stationeries and Panchacharya Press, is now being vacated as the building is weak and the old iconic stores are finding new locations. And so Shariff’s, the most popular among the shops and the most sought after place for home appliance in city for more than 75 years too is moving out. Luckily for the old customers they are not moving very far from the old. The new store is still on Sayyaji Rao road opposite Devaraja Market main entrance.

M.A. Shariff, Managing Director of Shariff Electricals and his father late Hyder Shariff, were electrical contractors who not only dealt in electrical items but also specialised in wooden electrical casing. Hyder Shariff did most of the electrical casing work in the Mysore Palace and then his son M.A. Shariff ventured into electrical appliance business and took up distribution of GEEP torches, dry cells and bulbs under the name Shariff Sales and General Agencies on Old Bank Road in city. Soon companies such as Philips, Crompton Greaves, Usha and Khaitan came calling noticing that Shariff had become Mysore’s one-stop-shop for basic home electrical items. As business grew, in 1981 they opened their official electrical appliances store, Shariff’s-1. Then the second Shariff’s-2 was opened in 1995. In 2006 Shariff’s-3, a multi-brand and multi-storeyed showroom of home appliances began. M.A. Shariff’s children Maqsood and Faizy now manage these stores.

When M.A. Shariff was asked how he felt about moving out of the old store, he says “it feels bad, but it was bound to happen. The building was old” and adds “but I have to thank our customers in Mysore who made us what we are today.” When asked how he has managed to have such loyal clientele, he says “in sales you must make customer the king…and service is the king- maker. That’s what makes customers keep coming back.”

Speaking of the new challenge posed by online retail, Maqsood, the elder son of M.A. Shariff says, “we have to accept the challenge and we must learn from it. The best way is Omni-line: have both an online store and a brick and mortar shop. This way it removes the hassle of returns and service. It also helps the touch and feel factor which is missing in online stores.” Maqsood says Shariff’s will launch their shopping website soon.

Faizy, the youngest son of M.A. Shariff, speaking about the new multi-floored Shariff’s says that with the large space available now, they can display more products and also stock more. He adds, ” ‘NO, we don’t have that’ is something our customers will never hear from us.” Looks like the mantra of “service is king-maker” rings deep in this family.

source: http://www.starofmysore.com / Star of Mysore / Home> Feature Articles / Monday, November 03rd, 2014

The last Yezdi man

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In the late 1960s, a high-ranking technician from the Jawa motorcycle company in the then-Czechoslovakia came to India. His brief was to train and guide staffers at the Mysore-based Ideal Jawa. The Czech company had a technological collaboration with the Indian firm, which manufactured its motorcycles, including the Yezdi Roadking. In Mysore, the technician, despite the barriers of language, struck up a friendship with BS Shinde, the factory foreman. One cool evening, as young motorcycle-loving men are wont to do, they debated about how fast the Roadking could actually go. The Czech technician was certain that the Roadking would struggle to breach 90kph. He knew the motorcycle inside out, he said, and had been building Jawas for the last decade or so. Shinde didn’t quite agree. He told his blond friend that he, too, had been around and among Jawas since he was a teenager, and that he had ridden it at around 120 a few times.

“He, I think his name was Vesely, couldn’t believe it,” says Shinde. “He immediately got out his stopwatch and laid a bet. If I could do 120 on the bike, he would, he said, give me a bottle of scotch. I accepted the challenge.” The two men, along with a couple of other fellow employees, rode into town. Shinde had to ride from Chamundi Hill to a certain point on the Lalith Mahal Road in a certain number of minutes, and he was to be timed by his sceptical friend. “Mysore was a lovely place to ride in those days; no traffic, very few people. I rode as fast as I could that day, and got that bottle of whisky,” says Shinde, with a mischievous twinkle in his eyes, which are clouded by cataracts.

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Shinde, a spry 84-year-old, is not fibbing. He doesn’t need to. He has accomplished greater, and, possibly, more fulfilling tasks than riding a Yezdi at great speed. He was among Ideal Jawa’s first employees, and, when the company finally shut down in the mid-1990s, he was, perhaps, the last to accept the inevitable.

To many readers of this magazine, Jawas and Yezdis might be nothing more than a rumour, a motorcycle their fathers rode, the ones that sounded too loud for the modern age. But, back in the day, and we are talking of the 1960s and ‘70s here, Jawas and Yezdis were trending in India. They were cool, quick and easy to maintain. The actor Jeetendra corralled villains on a Jawa in Humjoli (1970); Amitabh Bachchan rode a Jawa 250 in Parvarish (1977); and Farooq Shaikh romanced Deepti Naval on one in Chashme Buddoor (1981). And, the Jawas and Yezdis young men rode back in those days were probably put together, at least initially, by Shinde.

Ideal Jawa was founded by Mumbai-based motorcycle dealers and enthusiasts Rustom and Farrokh Irani in 1960. It started out by selling Jawa and CZ motorcycles, and later moved to manufacturing the motorcycles under the brand name Yezdi. (The Indian-made motorcycles were named after Yazd, in Iran, where the Iranis hail from.)  Shinde’s association with the Iranis started when he moved to Mumbai from Phaltan, near Satara, as a teenager and started working as a mechanic at their dealership, which sold Jawas, Sunbeams and BMWs. “I didn’t like the British motorcycles much, they were four-stroke, but the Jawas could really go. Two-stroke makes such a difference,” says Shinde, twisting an imaginary accelerator.

Yezdi03BF06nov2014 When the Iranis decided to scale their business and move to Karnataka – they were invited to set up shop by Jayachamarajendra Wadiyar Bahadur, the then maharaja of Mysore – Shinde was assigned the task of setting up the facility. “When I came to Mysore in the early 1960s, there was nothing. Just some barren land and me. Even the watchmen came later,” he says, pointing in the direction of the location of the erstwhile factory, which is about 3km from his home, in the Baimantap Extension, in Mysore, and which today hosts a residential complex.

For the next half a decade or so, Shinde put it all together, crank case by crank case. He was there when the first CKD consignments arrived from Czechoslovakia; he was there when the Iranis started making motorcycles under the Yezdi brand name, and he watched Ideal Jawa grow from a rudimentary assembly setup into a company that sold as many as 5,000 motorcycles a month. He was part of the Ideal Jawa factory team that raced at Sholavaram and won some hard fought victories, and he travelled the world, learning more about two-strokers. In many ways, the former mechanic was, to a bunch of Yezdi enthusiasts in 1970s Mysore, Mr Yezdi himself, and even today, his name crops up in Yezdi forums; he is “a stalwart” every Yezdi-head wants to meet.

Yezdi04BF06nov2014 “My motorcycle was the 61st bike made by the company. I rode it in the rains and in the sun, I raced, I put together motorcycles. I was so obsessed with Yezdis that if one of them passed me by on the road and didn’t sound right, I would have this urge to adjust the air screw,” he says, cupping his ear with his gnarly fingers.

Shinde’s obsessive, blind loyalty to his employer, probably, made him miss the writing on the wall. When Ideal Jawa shut down in 1996, putting around 2,000 people out of their jobs, he was on an official visit to Tanzania, and learnt about the closure, he says, only after he returned to Mysore.

Raian Irani lives in a charming bungalow in the heart of Mysore. A Great Dane and a Dalmatian lope leisurely on its lawns; the living room has period furniture, and there are portraits of horses and framed butterfly displays on its walls. Die-hard Jawa and Yezdi enthusiasts of a certain vintage, especially in sleepy Mysore, regard Irani with a certain ambivalence. They still maintain that Ideal Jawa could have been better run and more prepared for the Japanese invasion of the 1980s, and accuse the Iranis of being lackadaisical in their approach. Raian Irani is a big-built man, with a fondness for single malt and big bikes. He also owns three Yezdis, though he doesn’t ride these days. Irani, who helmed Yezdi for a brief while in the late 1980s, tells me that there was complacency both on part of the owners and the employees. “When the Japanese entered India, the scenario changed completely. It was not just about two-strokes giving way to four-strokes, they introduced this new dimension of fuel efficiency, which had gained ground after the oil crisis in the late 1970s. ‘Kitna deti hai?’ started from there.

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Could Yezdi have been saved? Would a tie-up with a Honda or a Suzuki have worked? Irani doesn’t think so. The odds, he says, were heavily stacked against the little Indian company. The Japanese ran streamlined, technology-driven operations in comparison to Ideal Jawa, which struggled with rising labour costs and the then government’s socialist policies. “A tie-up would never have worked. They needed scale, we simply didn’t have it.” The employees of Ideal Jawa, says Irani, especially those who stayed on till the end and turned down the VRS, imprudently hoped that things would get back to normal one day. The shutdown of Ideal Jawa was unfortunate, but it, says Irani, had to be done.

The Yezdi has made a comeback of sorts, especially in the last half a decade. Nearly every city in the country has a Jawa/Yezdi club, and July 13th, International Jawa Day, resonates rortily in India as well. And everyone seems to be in search of a ‘good Jawa or Yezdi’, from hipsters to software professionals. A Yezdi even featured in the recent movie Ishaqzaade, which starred Arjun Kapoor. After the closure of Ideal Jawa, Shinde, who was left with no savings of any kind, headed back home to Phaltan, and along with his brother, he started a lodge, which helped him and his family keep their heads above water. Shinde doesn’t have much to do with motorcycles these days. He mostly spends his time in Phaltan, and occasionally visits his grandson, in Mysore. But there are times, though, he tells me, when he hears that all too familiar exhaust note, and when that happens, he looks up, and looks back.

(Words: Murali K Menon, Photos: Shashank MB)

source: http://www.topgear.com / BBC Top Gear India / Home> Car-News / by Murali K. Menon, Photo: Shashank MB / November 2014

Department of Sports and Exercise Medicine inaugrated at St. Joseph’s Hospital

Seen in the picture are (from left) Fr. Mari Raj, Administrator, St. Joseph’s Hospital, Dr. C. Krishna, Director, PE Department, University of Mysore, Fr. Marie Joseph, Vicar General, Diocese of Mysore, Dr. R. Girish Chandra, Consultant, Arthroscopic Surgeon, St. Joseph’s Hospital, Dr. J.S. Hegde, Consultant, Orthopaedic Surgeon and Fr. Denis Noronha, Sr. Member, St. Joseph’s Hospital.
Seen in the picture are (from left) Fr. Mari Raj, Administrator, St. Joseph’s Hospital, Dr. C. Krishna, Director, PE Department, University of Mysore, Fr. Marie Joseph, Vicar General, Diocese of Mysore, Dr. R. Girish Chandra, Consultant, Arthroscopic Surgeon, St. Joseph’s Hospital, Dr. J.S. Hegde, Consultant, Orthopaedic Surgeon and Fr. Denis Noronha, Sr. Member, St. Joseph’s Hospital.

Mysore :

The Department of Sports and Exercise Medicine of St. Joseph’s Hospital in city, which is said to be first of its kind in Mysore, was inaugurated by the chief guest Dr. C. Krishna, Director, Department of Physical Education, University of Mysore, this morning at the hospital premises.

In his inaugural speech, Dr. Krishna said: “Doctors are like God because they save the lives of people.”

He recalled Mother Teresa’s service towards society and appreciated St. Joseph’s Hospital management for starting this new department.

Dr. J.S. Hegde, Consultant Orthopaedic Surgeon, who was also one of the guests, said, “Mysore city was in need of a Department of Sports and Exercise Medicine. St. Joseph’s Hospital has taken the initiative in starting the same.”

Enlightening the audience about the Department, Dr. Girish Chandra, Consultant Arthroscopic Surgeon of the Hospital, gave a power-point presentation on ‘Sports and Exercise Medicine.’

“The Department of Sports and Exercise Medicine at St.Joseph’s Hospital provides expert consultation and advise on a certain type of activity relevant to an individual, prescription of precise exercise and promotion of general health,” said Dr. Girish.

He further explained that the said department offers a complete range of services focusing on preventing and treating injury and illnesses and helping athletes. Thus, enabling them to perform to optimum level.

St. Joseph’s Hospital is offering surgical management of the following common injuries such as ligament injuries of the knee joint (Anterior and Posterior Cruciate ligaments), Meniscus tears of the knee joint, Cartilage damage, Patella dislocation, Shoulder recurrent dislocations, Tennis Elbow/Golfer’s Elbow, Fractures around the shoulder, elbow, wrist and knee joints among others.

The Department also has plans to start exclusive Minimal Invasive Operation Theatre, Research on cartilage culture and transplant, Treatment with platelet rich plasma injection and start a sports medicine training institute among others.

Mr. Xavier D’Souza, Medical Superintendent of the Hospital, welcomed. Fr. Mari Raj, Administrator of the Hospital, proposed a vote of thanks.

Fr. Marie Joseph, Vicar General, Diocese of Mysore, Sports persons, sports coaches and doctors were present on the occasion.

source: http://www.starofmysore.com / Star of Mysore / Home> General News  / Thursday,  October 30th, 2014

Rotary Midtown presents Best Industrialist Award

Abhilash Nair, MD of Zeus Biotech, Mysore, who was conferred the Best Industrialist Award by Rotary Midtown yesterday, is seen with (standing from left) Rtn. Rakesh (MC of the Programme), Rtn. M.R. Srivatsa (Vocational Service Director), chief guest Arjun Ranga (Partner of NR Group), Rtn. R. Venkatesh (Club President), Rtn. T.N. Mohan Kumar (Secretary) and Rtn. P.K. Ramakrishna (Award sponsor).
Abhilash Nair, MD of Zeus Biotech, Mysore, who was conferred the Best Industrialist Award by Rotary Midtown yesterday, is seen with (standing from left) Rtn. Rakesh (MC of the Programme), Rtn. M.R. Srivatsa (Vocational Service Director), chief guest Arjun Ranga (Partner of NR Group), Rtn. R. Venkatesh (Club President), Rtn. T.N. Mohan Kumar (Secretary) and Rtn. P.K. Ramakrishna (Award sponsor).

Mysore :

Arjun M. Ranga, Partner of NR Group, Mysore, presented Rotary Mysore Midtown’s Best Industrialist Award to Abhilash Nair, Managing Director of Zeus Biotech, Mysore, at a function held at Rotary Centre on JLB Road in city last evening.

Rotary Midtown President Rtn. R. Venkatesh, Hon. Secretary Rtn. T.N. Mohan Kumar, Vocational Service Director Rtn. M.R. Srivatsa and others were present on the occasion.

Profile of the Awardee

Zeus Biotech, Mysore, was started by Dr. Jay Prakash Nair in 1991 to manufacture and sell animal feed supplements. He brought in innovative concepts to the animal feed industry in India. Dr. Jay Prakash Nair’s youngest son Abhilash Nair, 35, joined his father in the year 2000 after his graduation. Abhilash took over the company’s reins as Managing Director after his father’s demise 5 years ago.

The company, having 3 production units in Mysore with a full-fledged Laboratory and R&D section with scientists working with full dedication, has the presence in overseas market like Malaysia, Phillipines, Brunei, Bhutan, Nepal, Nigeria, Jordan and Middle East.

Abhilash is married to Chaitra and blessed with a son and a daughter. His brother Avinash works for an MNC in Bangalore.

source: http://www.starofmysore.com / Star of Mysore / Home> General News  / Thursday,  October 30th, 2014

Trademark war: ‘Khadi’ registered in Germany, Spain

Within the country there are around 90 trademarks which have been registered by several entities which includes brands and labels such as ‘Khadi’, ‘Khadi Gramudyog’ and ‘Khadi Bharat
Within the country there are around 90 trademarks which have been registered by several entities which includes brands and labels such as ‘Khadi’, ‘Khadi Gramudyog’ and ‘Khadi Bharat

New Delhi :

The government’s efforts to promote ‘khadi’ are facing a trademark hurdle with the brand having been registered abroad, in countries such as Germany, as well as in India.

After haldi and basmati, this is the latest instance of infringement of intellectual property rights, which is essentially traditional knowledge. What makes the task more difficult for the government is that ‘khaddar’ and ‘khadi’ are common across the Indian sub-continent — from Bangladesh to Pakistan.

While the micro, small and medium enterprises (MSME) ministry has noticed ‘khadi’ being registered in Germany, sources said registrations have taken place in Spain and Hungary too. In fact, some of the ‘khadi’ products manufactured abroad, such as aamla shampoos and heena, can be purchased online too.

Within the country there are around 90 trademarks which have been registered by several entities which includes brands and labels such as ‘Khadi’, ‘Khadi Gramudyog’ and ‘Khadi Bharat’.

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The government is contemplating future course of action, including taking up the issue with the European authorities. “We have noticed that there have been some IPR infringements and that is why we are trying to have our own trademark,” said a senior MSME ministry official, adding that the khadi logo is a step in that direction.

The development comes at a time when Prime Minister Narendra Modi is pushing khadi and on Sunday said that sales have more than doubled since he made his first radio address last month.

While experts are still worried over India’s ability to get its IPR rights back, the MSME ministry official said that khadi is not just a way of life in India for centuries but also enjoys legal backing under the Khadi & Village Industries Commission (KVIC) Act, at least since 1956.

The official, however, ruled out seeking Geographical Indication registration like Darjeeling tea of champagne, which is based on the specific characteristics of a product and is linked to a particular part of the world where it comes from.

The department of industrial policy and promotion has suggested that KVIC should seek an international trademark under the World Intellectual Property Organization’s Madrid Protocol. But for that KVIC and the government need to ensure that the brand is not registered elsewhere.

source: http://www.timesofindia.indiatimes.com / The Times of India / Home> Business> India Business / by Sidhartha, TNN / November 04th, 2014

Israeli tech whets once-barren farm

Dry farming techniques gave a new twist to organic farming on this land

Sunita Prabhakar, director, Gopalan Organics, is today proud about the manner Israeli technique of dry farming helped her team to turn around the 100-acre barren land to grow organic crops for exports
Sunita Prabhakar, director, Gopalan Organics, is today proud about the manner Israeli technique of dry farming helped her team to turn around the 100-acre barren land to grow organic crops for exports

Away from the hustle and bustle of Bangalore city areas, in Uttari and surrounding villages, falling under Kagalipura post, a silent socio-agronomics revolution, inspired and propelled by Israeli farming techniques, is slowly gaining momentum. Spearheading the campaign from a 100-acre organic farm is one young entrepreneur, a graduate in environmental science and in her 30s, determined to make organic a mass movement.

Every morning before the crack of dawn a vehicle leaves the organic farm and reaches out to the adjacent villages to pick up enterprising men and women for training in production of organically grown vegetables and high-value export quality herbs like basil, chives, sage, tarragon, rosemary, parsley, thyme, mint etc. at the sprawling organic farm located in the foothills of the nearby Uttari Hills.

“After training in organic farming, many of them have begun growing organic vegetables. We purchase their produce after ascertaining their quality. Some of these organic vegetables are sold at our Gopalan Organics outlet at Old Madras Road in Bangalore. A portion of the produce makes it to the export markets in Dubai and European markets after stringent quality checks”, says Sunita Prabhakar, the brain behind the grassroots organic farming movement. “My mission is to remove the elitist tag off organic vegetables and make them available to common households at affordable rates. After all everyone is entitled to organically grown, healthy, chemical fertilizer and pesticides free farm produce,” explains Director of Gopalan Organics, Sunita Prabhakar, who started her organic unit in 2003, in what was then a barren land, bought by her real estate developer husband’s family in Bangalore heading the ‘Gopalan Enterprises’.

However, although today the organic vegetables and culinary herbs company exports dry, natural herbs and fresh vegetables to a large number of markets in Western Europe and Dubai respectively and employs over 200 workforce including farmers, agronomists and agricultural scientists, 10 years ago when Sunita threw the idea of starting her organic venture on the rocky, godforsaken land, many did not take her seriously.

She had seen for herself how Israelis mastered the art of dry agriculture with minimal use of water. She was determined to bring the technology to India.

The conviction and determination paid off.

In the summer of 2000 a group of Israeli dry farming experts from Netafim Irrigation System landed at the barren, undulated rocky piece of land.

They examined the prospect of turning it into fertile land for growing organically produced vegetables, herbs and fruits. A mammoth and uphill task awaited them as for the next six months they devoted their time in preparing, planning and executing the organic farm project.

It took another year for the first crop to grow at the newly developed farm.

Alongside Israeli advanced farm management expertise in water conserving irrigation, desalination, and compost enriching the farm, Sunita also adopted biodynamic farming methods pioneered by Australian thinker Rudolf Steiner to grow crops both inside temperature-control green houses and in the open fields, applying scientific soil testing methods for optimum yield per acre.

A network of drip irrigation pipes and sprinklers were laid both inside the green houses and in the open farm land.

The farm land was bifurcated for growing crops under controlled climatic conditions inside the green-houses, and tunnels in the open. “Those days very few people were doing organic farming. There was hardly any infrastructural or technical support available in the country to do dry organic farming. The greatest challenge was to export the basic infrastructure from Israel and then transport them to this remote village from Bangalore Airport. But we managed it all,” says Sunita.

The organic farm today produces 800 to 900 Metric Tonnes of vegetables and fresh and dry culinary herbs under the brand name of ‘Naturale’.

“Of the total volume, we exports 300 to 400 MT of mainly fresh and dry herbs to Germany, Amsterdam, Vienna, Munich, Frankfurt, Belgium, etc. places. To ensure strict adherence to European quality control norms, the vegetables and fresh herbs undergo tests at all levels- from farmland to packaging table-at the analytical lab.

Scientific soil analysis and preparation, soil-enriching using organic manure, plant analysis, bio-degradable poly packaging, processing and storing to retain temperature levels are undertaken,” says K Babu, the agricultural scientist at the farm. Babu further said for the protection of crop bio agents and other Integrated Pest Management (IPM) practices were being followed as against indiscriminate use of harmful chemical pesticides. Each consignment can also be tracked back right down to the date and green house in which it was grown.

Sunita explains: “To ensure freshness of the produce till they are handed over to customers in Germany and other European countries an uninterrupted cold chain from farm to the customer is maintained. The produce is subjected to pre-cooling treatment that increases the shelf life and reduces break down of the nutrients. The air-conditioned pack houses are equipped with all necessary equipment and facilities in consonance with international standards.”

Sunita, who has visited organic farms in Europe, feels the government must support adoption of automation and IT to streamline and modernise organic farming.

​DRY FARMING

It is a type of farming practised in arid areas without irrigation or with drip irrigation and maintaining a fine surface tilth or mulch that protects the natural moisture of the soil from evaporation. Dryland farming involves quite a struggle to set the crop cycle going.

HOW AND WHERE IT ORIGINATED

Dry farming originated in the 19th century in the Great Plains of USA to accelerate production of certain crops, most notably wheat. It should be practised in areas where rainfall averages less than twenty inches a year. Hardy Webster Campbell, a South Dakota homesteader, invented a subsoil packer circa 1890 and thereafter operated demonstration farms for railroads. By the end of the century dry farming was championed as the solution to the agricultural problems of the Great Plains.
(Source: Encyclopaedia of Oklahama History and Culture)

source: http://www.bangaloremirror.com / Bangalore Mirror / Home> Others> Sci-Tech / Agencies / by Dipankar Chakraborty / October 29th, 2014

Natural farming should be given top priority for a better India

Intro:

Natural Farming and Organic products are becoming popular at a fast pace in Mysore, thanks to R. Swamy Anand, State Convener of Karnataka State Natural Farming Movement and a resident of Jayalakshmipuram in City, who has made this happen by his sheer dedication, determination, consumer awareness programmes, workshops & seminars on Natural Farming and through his Green Shop ‘Hasiru.’

Originally from H.D. Kote taluk, Swamy moved to Mysore to pursue his Master’s degree. When Swamy was pursuing his Master’s, he had written an article on Taraka Dam and sent it to ‘Lankesh Pathrike.’ The editor of ‘Lankesh Pathrike’ was so impressed by the article that he not only published it but also appointed Swamy Anand as a journalist for ‘Lankesh Pathrike’ where Swamy Anand worked for 15 years.

Swamy Anand has also written a book in Kannada on Natural Farming.The book was awarded Karnataka Sahitya Akademi award in the year 2005 and nearly 65,000 copies of the book were sold. Swamy Anand is married to L. Geetha and the couple have three children. SOM spoke to Swamy Anand about his experience with Natural farming, Organic farming , Organic products and his shop Hasiru. Excerpts…

by Arafat Ahmed Aizaz

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SOM: You were a Journalist. What made you take up Natural and Organic Farming as a profession?

Swamy Anand: I worked as a Journalist because of my writing skills. But I had more interest in Agriculture as my great grandfather, grandfather and father were all farmers. I knew what hardships farmers face and hence wanted to do something better for the farming fraternity. Farmers work hard but they do not know how to market their products in a better way. So I started ‘Hasiru’ to help farmers to market their products and to get them better price for their products. One more reason is “I love the traditional agriculture system – Natural Farming.”

SOM: How does your shop ‘Hasiru’ help farmers in getting better price?

Swamy Anand: I started ‘Hasiru’ in April, 2011. Since then, farmers directly approach me with their organic products and quote a rate for which their produce need to be sold. I will keep a very minimal margin on the rate quoted by them and will sell it at my shop, thus helping them in getting good price for their products.

SOM: How do you justify that Organic products are better than the products which are grown or made using chemicals?

Swamy Anand: Organic products are better in taste and have more nutrients. They are safe, non-poisonous and save the environment. Organic products are free from chemicals, artificial manure and artificial colours. Hence organic products are better when compared to those grown using chemicals.

SOM: You say that Organic products are non-poisonous. Do you mean to say that vegetables and fruits which are sold for lesser rates in the market are poisonous?

Swamy Anand: Yes, they are poisonous because they are grown by using chemicals and urea. They may not kill you immediately, but in the long run, they will create problems such as acidity, blood pressure and diabetes. Urea is highly dangerous. It not only spoils the soil but also creates health problems.

SOM: What are the activities conducted by ‘Hasiru’ in the recent past?

Swamy Anand: Hasiru has conducted Mango Mela, Grapes Mela, Millets Mela and Rajmudi Vaibhava – a mela where Rajmudi rice was sold.

SOM: Why did you name your shop as ‘Hasiru’?

Swamy Anand: One of my friends Sachidananda, an artiste, suggested me to name my shop as ‘Hasiru’ because I am a lover of agriculture and greenery.

SOM: Can you name some of the products you sell at Hasiru?

Swamy Anand: We sell organic Basmati brown rice, Organic Sonamasuri brown rice, Organic hand-made soaps, Organic teas, Organic coffee powder, Organic Foxtail millets & Little millets, Natural unprocessed forest honey, Organic Spirulina tablets, Organic perfumes, Organic wheat, Organic multi-grain malt, Organic Flax seeds, Desi ghee (Indian cow ghee) and many more. We get products from Ooty, Coorg, Maharashtra, Coastal Karnataka, Andhra Pradesh and other places.

SOM: How is the response for Organic products in Mysore?

Swamy Anand: The response is very good in Mysore. We have customers’ support. We have customers of all ages who are concerned about health and most of our customers are factory workers, because factory workers need quality food to get more nutrients and energy to do physical work.

SOM: Do you have any unique product at ‘Hasiru’?

Swamy Anand: We have a unique product ‘Love Tea’ which is made by using Organic Roses, Chamomile, Lavender and other flowers. It warms the heart. Youths are buying ‘Love Tea’ at our shop in large quantity to gift their friends.

SOM: The fruits and vegetables grown by Natural Farming look exactly similar to those grown by Chemical Farming. How do you prove that the fruits and vegetables available at ‘Hasiru’ are naturally grown?

Swamy Anand: Both look alike. But the taste of naturally grown food products is really good compared to those grown by Chemical Farming. Those who consume foods which are grown naturally do not get acidity problems. We can take you to our farms and prove that no chemicals are being used by us. One can even pay a surprise visit to our farms and check out what we are doing. People who consume naturally grown food products on a regular basis can feel the difference between the food products grown by natural farming and those which are grown by Chemical Farming.

SOM: Poor people can’t afford to buy the food products grown by Natural Farming or Organic Farming as they are very costly. What do you say about this?

Swamy Anand: The food products grown by Natural or Organic Farming are costly because the yield is low in these two types of farming as chemicals are not used to kill the pests. They are completely free from chemicals.

SOM: Which State is doing well in Natural Farming in India?

Swamy Anand: Karnataka is doing well. In Mandya district, 200 small villages have been certified as Organic Villages. Natural Farming and Organic Farming have a better future in Karnataka.

SOM: What are the challenges being faced in Natural and Organic Farming?

Swamy Anand: The main challenge is the labour problem. Both Natural and Organic Farming need more skilled labours when compared to Chemical Farming. These days, very less people are ready to work in the fields.

SOM: Natural farming is an old method. Do you think it can give better yield like that of Chemical farming?

Swamy Anand: I agree that the yield in Natural Farming is low when compared to Chemical Farming, but the whole world can be fed by Natural Farming. Hence, we should stop Chemical Farming and completely move into the path of Natural Farming.

SOM: Would you like to give any message to the public?

Swamy Anand: Yes. Government is treating Natural Farming as an alternative to Chemical Farming. According to me, Natural Farming should be given top priority for a better India and everyone should support it.

source: http://www.starofmysore.com / Star of Mysore / Home> Feature Articles  / Wednesday ,  October 22nd, 2014

Prof. Shivaram Malavalli is ISBA Vice-President

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Mysore :

Prof. Shivaram Malavalli has been unanimously elected as Vice-President of The Indian STEP and Business Incubator Association (ISBA) in the recently concluded AGM of ISBA at Bangalore.

He is the Resident Chairman of the San Francisco – Bangalore Sister City Initiative and Chairman & Managing Director of eHealth Technology Business Incubator Bangalore.

He was honoured with Special Award consisting of a Citation and a Medal by WASME (World Association of Small & Medium Enterprises), for his contribution to the establishment/sustenance/growth of SMEs in the Region and his contribution Internationally at China.

He was instrumental in spreading the concept of Science & Technology Entrepreneurs Park in Malaysia, Thailand and he was Advisor to the University Technology Malaysia. He has chaired and presented more than twenty-five papers in international and National Seminars and Workshops.

The Indian STEP and Business Incubator Association (ISBA) was set up in 2004 as a registered professional body to promote business incubation activities in the country through exchange of information, sharing of experience and other networking assistance among Indian Business Incubators, Science and Technology Entrepreneurs Parks (STEPs) and other related organisations engaged in the promotion of start-up enterprises.

source: http://www.starofmysore.com / Star of Mysore / Home> General News  / Monday ,  October 20th, 2014

A little bit of history you should know before you bite into an Indian Coffee House cutlet

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For most people, a beetroot is not something that they would eat with relish. But the Indian Coffee House (ICH) chain in Kerala has used the vegetable to make its signature cutlets that many of its patrons swear by.

From almost being shut down in the mid 1950s, the restaurant chain has held its own against stiff competition to be one of the most popular eateries in the state.

The coffee house chain was first started in 1936 by the Coffee Cess Committee, the first restaurant was opened in Bombay. There are now around 400 outlets all over India, and it is the biggest chain of restaurants in the southern state.

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Over the years, however, the chain incurred losses, forcing the union government to consider shutting it down. At this point, Communist leaders, especially those from Kerala, took a special interest in it and began a movement demanding that the ICH outlets be handed over to the workers of the Coffee Board.

Once the government agreed, the workers organized themselves into the Indian Coffee Workers’ Co-operative and since then the ICH has been achieved not just financial stability, but more importantly it had secured for itself a place in the palates of its patrons.

The first Society was formed in Bangalore on August 1957 and the outlet by the newly formed society opened in Delhi on 27th December 1957.

In Kerala, Communist leaders like A.K. Gopalan, T.K. Krishnan and N.S. Parameswaran Pillai spearheaded the movement. The ICH in Thrissur was the first to be started in Kerala in 1958, and it was the fourth in the country.

Despite stiff competition from new restaurants, the ICH in Kerala has managed to continue to run all of its 51 outlets. There are a few specific cuisines in the ICH outlets in the state like French toast, bread omlette, etc for which attract large number of people. The coffee powder sold at reasonable prices is also a good source of revenue for the co-operative society in Kerala.

ICH Thiruvananthapuram
ICH Thiruvananthapuram

 In that the movement for the chain’s survival was spearheaded mostly by Communist leaders, after Kerala, another communist bastion – West Bengal – has the second largest number of outlets.

The ICH outlet in Kolkata opposite to the Presidency College is the most famous among all. Popular singer Manna Dey, immortalized the coffee house chain in a song “Coffee Houser Shei Addata”. The song is about a group of friends who would meet there regularly and how they now had little contact.

The Kolkata coffee house was truly an “adda”, or a meeting place for many leading intellectuals of the time, like Rabindranath Tagore and Netaji Subhas Chandra Bose. When the government decided to shut down the outlet in 1958, some professors of the Presidency College successfully petitioned the government against it, asking the government to take into consideration the heritage value of the hotel.

ICH Kolkata
ICH Kolkata

 “Over the years, the society (Indian Coffee House) has stuck to the traditional values of good taste, courteous service and unmatched quality” and it is because of this that it still remains the biggest restaurant chain in Kerala, says their website. Now, the ICH is governed by an eleven-member body elected from within its employees.

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source: http://www.thenewsminute.com / The NEWS Minute / Home / by Siddharth Mohan Nair / October 22nd, 2014

Hon. Doctorate for Sankalp Group CMD Jagadish Babu

 V.K. Jagadish Babu is seen receiving the honour from University President Prof. Dr. Marco E. Grappegia during the convocation of Universita Popolare Degli Studi Di Milano.
V.K. Jagadish Babu is seen receiving the honour from University President Prof. Dr. Marco E. Grappegia during the convocation of Universita Popolare Degli Studi Di Milano.

City’s V.K. Jagadish Babu, Chairman and Managing Director (CMD) of Sankalp Group and President-Elect of CREDAI (Confederation of Real Estate Developers Association of India), Karnataka, was conferred the Degree of Honorius Causa – Doctor of Philosophy (Honorary Doctorate) in Civil Engineering for his achievements and contributions in the field of Construction Science recently by Universita Popolare Degli Studi Di Milano, Milano, Italy, a top ranking European University.

He is seen receiving the honour from University President Prof. Dr. Marco E. Grappegia during the convocation of Universita Popolare Degli Studi Di Milano.

source: http://www.starofmysore.com / Star of Mysore / Home>General  News / Saturday,  October 11th, 2014